What shape is your business in?

New Year business resolutions

It's that time of year where many of us are inspired to take stock of the bad habits we’ve gathered over the previous year and develop a more positive and productive attitude for the year ahead, is it really any different for your business?

06 January 2017

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I will be more creative this year…

6 tips for a creativity reset

It's that time of year when we all want to improve ourselves. The first few days back to work are filled with the kind of enthusiasm that comes from being a few days into various well meant new years resolutions, “I will go to the gym … I will not buy a takeaway coffee every day… I will be more creative this year…”.

06 January 2017

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everything is awesome

Time for brands to bite the political bullet?

As well as being remembered for cruelly taking some of our most iconic talents from us, 2016 will go down as the year that the cultural Cold War turned hot.

08 December 2016

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fly away

John Lewis has Christmas Bounce

2016 has been a tough year for many reasons and as teasers rumoured for the latest John Lewis appeared in social media with the hashtag #bouncebounce, we braced ourselves at the ifour studio, hoping they would be kinder this time following last year’s emotional Man in the Moon ad.

10 November 2016

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Trump Donald

US Election gets social

Despite not being able to vote, the US election has dominated UK news almost as much as our own politics does. Having finally reached polling day, it doesn’t seem likely that the coverage is going to slow down with the results and all the usual recriminations still to come. Social media has been playing an increasingly important role in the run up coverage, sometimes satirical, sometimes highlighting bigger issues than the candidates, but always contributing to the conversation in some shape or form.

08 November 2016

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