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24 March 2015

Something to shout about

The Brits, the Oscars, the Pulitzer and the Nobel Peace Prize. You’ve heard of them all and when you see the prizes at stake, you can see why they are so coveted. A Pulitzer will get you £10,000 and a guaranteed stream of work, a Nobel Peace Prize is worth over a million dollars and, apparently, a best picture win at the Oscars can be worth about $14 million.

Now, not to be too presumptuous, but chances are your industry awards won’t dole out those sorts of prize winnings. However, it’s still worth having a shot and entering and not just so you can don your glad rags and quaff champagne at the awards ceremony.

Getting your ducks in a row

Before you jump headlong into your awards campaign, there are a few things you need to get in line. Chances are you’ll be entering just one project or one aspect of your business for an award, but it’s important that everything else stacks up too. The hope is that you’ll get increased exposure as a result so you need to make sure your website is up to date, your marketing brochure has the right information and your people are on board all the way.

Do it for the team

Perhaps one of the overlooked reasons to enter for an award is good old team spirit. You’re teams work their hearts out for you Monday to Friday 9-5 and often even longer than that! As a boss, you do your best to thank them, encourage them, tell them their doing a great job. However, let’s be frank, sometimes your thanks just aren’t enough. Sometimes a voice from the outside can cut through to show your team they’re actually worth something. It’s a big boost of encouragement to have industry leaders, clients or peers nominate your company or project. It can be a great motivation for staff and even help you attract new talented staff.

Stand up and be counted

Let’s admit it, standing out from the crowd can be tough - right? Of course, if you could only get in front of your potential clients, they’ll see why you’re head and shoulders above the rest. That’s where a little appreciation in the form of a title or nomination can help. If you can mention an award on your website, in your marketing materials or throw it into a conversation you can get heads spinning, ears pricking up and those oh so important first conversations. It will help you build trust as you can validate your claims of greatness and shows you’re not afraid to go head to head with your competitors.

That elusive free lunch

They say there’s no such thing as a free lunch but, thankfully, there is free publicity. Just getting nominated for an award will get your company’s name out there in industry publications, websites, blogs, social media and on the lips of industry leaders. With any luck, column inches that you normally have to pay through the nose for will be yours for free. This is why it’s so important to make sure your brand collateral is up to scratch. You never know how far your name will spread, so you need to make sure that every aspect of your business is as good as it looks in your award nomination.

So, have a look around. Check with your chamber of commerce or industry regulators to see what awards are available for your sector. We did and, as you can see, we’ve been rewarded with four nominations – yes that’s right – four nominations in the RAR Awards 2015. As you might be able to tell, we’re pretty excited about that!


If you want to find out why we might be worthy winners, why not visit our design agency studio in Kent. Tweet @ifourdesign, check out our Facebook page or go for the traditional method of calling 01892 541111 or e-mailing us at [email protected]


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