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09 August 2013

Say ‘yes please’ to ‘thank you’ pages

When it comes to marketing, it’s not just polite to say ‘thank you’ – it’s also a great way of growing your business.

If someone is reaching a ‘thank you’ message on your website it’s because they’ve already interacted with it in some way. You’re thanking them for something they’ve already done, something you’ve wanted them to do. They’ve already shown interest in your company and what it has to offer, so why leave it there? 
 
If all you’re doing is presenting your customer with a ‘thank you’ message, you are in effect saying ‘thank you and goodbye’. Why not say ‘thank you and hello’ in the form of a dedicated page that provides additional helpful content or asks them to leave some valuable feedback? Clearly you’d like to see them again so why not have a ‘thank you’ page which invites them to stay in touch by registering for updates and/or engaging via social media? After all, if you don’t ask, you don’t get.
 

Why you’ll be thankful for ‘thank you’ pages

Inbound marketing gurus, HubSpot, came up with 3 great reasons why every business should have ‘thank you’ pages. You can find out more info on all of them here, but in short they are:

  • Reason #1: Simple ‘thank you’ messages leave visitors stranded with nothing to tell them what to do next.
  • Reason #2: ‘Thank you’ pages with additional relevant content and Call to Actions (CTAs) are more effective at keeping users engaged and improving your chances of turning them into customers.
  • Reason #3: Creating an effective ‘thank you’ page needn’t be difficult.
 

More landing pages = more leads


HubSpot also found that B2B and B2C companies with over 40 landing pages generate over 10 times more leads than those with only 1 to 5 landing pages. More landing pages equals more chances to say ‘thank you’ which increases even further your chance to win business and more importantly, generate repeat business. 
 

The ifour approach to great ‘thank you’ pages


Here’s our four simple steps how we can make your ‘thank you’ pages work most effectively for you:

  • The bigger picture – it begins with understanding you, your brand and your wider strategy: who you are, what you do, what you want to say, how you want to say it and why it matters. 
  • Audience participation – next we accurately identify your audience, along with their wants and needs, so your ‘thank you’ pages hit the sweet spot.
  • Intelligent creative design – we then use our hugely talented creative team to design a ‘thank you’ page or series of pages that stand out from the crowd in the most eye-catching way possible.
  • Quality control – last but not least, we can monitor the effectiveness of your ‘thank you’ pages on an ongoing basis ensuring that you are always saying ‘thank you’ in the most effective way.
 
To show OUR thanks for reading this, we’d be delighted to offer you a no cost, no obligation meeting to discuss making your ‘thank you’ pages work for you. Just give us a call on 01892 541111, email us at hello@ifour.co.uk or arrange to visit us at our design agency studio in sunny Tunbridge Wells in Kent. You’re welcome.

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project budget£5000 - £18000

deadline 4 weeks - 8 weeks

what next? if you like what we do, get in touch to find out how our design agency can help you.

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