Do you do digital?
08 January 2015
Do you do digital?
Are you digital? Perhaps we bang on about it rather a lot, but that’s because we think digital is rather important. No, change that, we think digital is VERY important.
If you need a little more convincing then take a look at a few facts and figures we’ve unearthed to try and show you the whole new world of opportunity that lies just a few clicks away! We’ve picked a few of the best, but if you want to be blinded with even more data, check out this fab little infographic.
- Email opens on tablets and smart phones have increased by 80% over the past six months.
You don’t need to be Sherlock Holmes to see that these stats are only going in one direction! What this means for marketers is that we need to make sure our emails are optimised for use on mobile devices. People read less on screen so content needs to be concise, straight to the point and upload fast. Take a look at our blog that goes into a little bit more of the ‘nitty gritty’ of how to make sure your messages look the best they can on mobiles and tablets.
- Using videos on landing pages increases conversions by 86%.
- 20% of the audience will read text while 80% will watch a video with exactly the same content.
- Viewers retain 58% of what they see and only 10% of what they read.
Need we go on! “Show the readers everything, tell them nothing,” said Ernest Hemingway and we think he’s right. If your customers can see your product or services and envisage the wonderful ways they will improve their lives then your job is done.
There’s no need to start packing for Hollywood, though. Producing a great little film is easier than you think and, when you look at the stats, it’s an investment worth making. We’ve helped a few companies put together stunning little video packages, so visit our portfolio to find out more. Just remember that 58 percent of an audience will stop watching a video within 90 seconds, so less is definitely more.
- Consumers who receive email marketing spend 83% more when shopping.
- Personalisation in emails improves click through rates by 14% and conversion rates by 10%
So, you’ve got a great product or service and a wonderful video on your stunning website; all you need now are some customers! Email marketing is a great way to share what you do with the world. It’s easy, immediate and effective. You can segment your data list, test different formats and styles for effectiveness, personalise to your heart’s content and track your results until the cows come home. What’s not to love?
The key to digital marketing is joining all the dots up and getting everything to work together. It all starts with setting out a good strategy and a clear vision of where you want to be. If you’d like a hand getting this right for your company, then take a look at the way we approach planning. If you like what you see, give us a call on 01892 541111 or email [email protected].
Check out our blog on why video is so important for business: 10 reasons...