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12 February 2015

Kent gets CREATIVE

Andy Rayfield PR Manager at Kent’s Maxim takes a look at the fast-growing creative sector in the county and debates if we ARE actually competing with the big London agencies?

Featured in the bi monthly Kent Invicta Chamber of Commerce’s Thinking Business magazine a number of agencies and local businesses were interviewed about their perception of the industry, including the positives and negatives of developing a business in the region.

Appearing in the article is ifour client Locate in Kent, an investment agency that assists and brings business to the Kent and Medway region. By utilising their valuable service many agencies are finding suitable office locations with which to set up their businesses. Locate in Kent Chief Executive Paul Wookey states “The very nature of the work of these companies mean that they can choose to operate from a wide variety of locations.” 

This is a growing sector with government assisted growth fund projects such as SUCCESS which has already seen 17 companies benefit from grants to develop their offering particularly in the East Kent region of Thanet.

When Andy asked ifour about their thoughts on the myth that is the competition from London agencies both in terms of competing for staff and business Graeme Hall said “If you’re a good solid agency offering exceptional and quality design at reasonable prices, then there is no competition” further adding “we work with a number of large London based organisations and being a boutique agency, we feel that we are given a greater reign when it comes to offering creative design.”

Adding to Graeme’s thoughts was Luke Quiller of Sleeping Giant Media stating that “There is a bit more time to step back and think more creatively, London is exciting with lots of hustle and bustle but sometimes that can work against creativity.” 

Adding further fuel to the argument is Pete Kenyon’s opinion from law firm Cripps saying that “by improving broadband provisions and good transport links to the capital agencies are able to service clients in both areas, which is good news for the broader business community and gives access to a greater offering in areas like design and website development, often at significantly cheaper cost that the London agencies with their higher overheads but without any compromise in quality.”

This is great news for creative sector and also for the whole region, we look forward to a positive future with lots of happy and contented clients.

To read the article in full head to page 27 here


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