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03 December 2014

If Carlsberg did exhibitions…

As part of our ongoing strategy to develop awareness of the ifour brand, we took part in an exhibition called ‘The Great British Business Show’ at Olympia, London.

Being a creative design agency we needed to ensure that we stood out in the sea of fellow exhibitors, and I think its pretty safe to say that we certainly accomplished our mission, with bells on!

Back in September we put pens to paper, scratching our heads as to how could we show off our creativity to the world in a 2x4 metre stand. We were really keen to communicate the importance of responsive website design, and so an idea was born to use our already established ‘Alice’ illustration to create a visual wonderland, complete with chequered black and white flooring so that no-one could pass without smiling and saying hi.

As the weeks ticked by we busied ourselves making up goody bags with little ‘win me’ bottles full of discounts and prizes to be won, ‘eat me’ biscuits and a selection of our most infamous A-board designs as postcards. We also made sure we were talking about attending on our blog and social media to really make the most of the experience. All too quickly the day came to drive off in our loaded van to see our much-anticipated stand design being built on-site. Once all was set up, we headed to our luxurious hotel with excitement and a few nerves about what the next two days may bring.

The following morning dawned and show time began, with stripy legs and beaming smiles we went off to sell our wares. We had a ball, clients came to say hello, new contacts came to check us out and we mingled with fellow exhibitors and made sure that the word on the street was all about ifour design. We also had a packed out ‘Straight Thinking’ brand seminar on the Friday afternoon, which was the icing on the cake. We couldn’t have been more pleased that so many people attended our workshop and can't wait to help even more businesses maximise their brand.

To summarise on a fantastic two days of chatting, laughing and a huge amount of foot rubbing, we had an absolutely wonderful time, and would like to say a huge thank you to everyone that helped us enjoy our very first big-scale London exhibition.

If you met with us at the show and haven’t checked your goody bag yet, we still have an afternoon tea at The Shard up for grabs so please have a look in your little bottles and let us know if you’re the lucky winner!

Here are a few tweets from some wonderful people that came by to say hello.

Funky, bold graphics for @TheBusinessShow #TBS2014 stand promoting @ifourdesign- My #DesignoftheDay

The smartest stand at @TheBusinessShow by @ifourdesign! #tbs2014#branding… http://instagram.com/p/v9zpPrvW00/ 

Their stand rocks!@RiftAccounting: Just met @ifourdesign at their wonderful wonderland stand. #TBS2014

@RachelLK @ifourdesign that looks great! So eye catching!

@ifourdesign great to meet you @TheBusinessShow best stand by far!! :-)

@RiftAccounting @ifourdesign the most creative & beautiful stand here by miles! #TBS2014

Just met @ifourdesign at their wonderful wonderland stand. #TBS2014

If you would like us to cast an eye over your branding or want to have real impact at your exhibitions, we can help! You can email [email protected], call on 01892 541111 or visit our design agency studio in Tunbridge Wells, Kent.

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project budget£5000 - £18000

deadline 4 weeks - 8 weeks

what next? if you like what we do, get in touch to find out how our design agency can help you.

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