22 August 2013
Go mobile or get left behind
Everything changes rapidly in the world of digital marketing and this year’s rising star is mobile marketing.
Apparently, worldwide, there are more people that own a mobile phone than those that have toothbrushes! Whether that is actually true or not we don’t know but what we do know is that:
So with statistics like that, it seems like your business definitely needs a responsive website
that will automatically adjust for mobile viewing or a mobile-optimised site – depending on the type of content you need to present. Because if it doesn’t and your customers don’t like what they see when they visit your site from their smartphone, then they’ll be going over to a competitor’s site where they do like what they see and can easily find the information they want.
But it’s not just your website that needs to go mobile, your marketing does too.
Never has the goal of reaching the customer with the right message at the right time been so within reach for marketers. Mobile marketing means instant interaction, be it through email campaigns with mobile landing pages, apps, SMS, QR Codes or, in the ideal multi-channel marketing world
, all of them combined.
With the latest smartphones making it so easy to share content from mobiles, by creating content that looks good and has messages that really resonate you have the opportunity to really extend your brand reach if you get mobile marketing right.
If you want to get ahead with your mobile marketing, just give us a call on 01892 541111, email us at firstname.lastname@example.org or visit our design agency studio in Tunbridge Wells, Kent.