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21 February 2014

Don't lose profit, go mobile!

In 2013, most marketers realised that their strategies for 2014 had to include mobile. The desktop PC and laptops are fast losing ground to smartphones and tablets as the most popular way to get online, so smart businesses know they need to adapt what they do for the new mobile world.

It’s official, by the end of 2013 there were more mobile devices on the planet than people. Accor ding to the statistics in this infographic, 91% of the people on earth own a mobile phone, and of them 56% own a smartphone. Already 50% of mobile users are using their phones as their primary way of getting online and it was originally predicted that this wouldn’t happen until 2015.

So, if you haven’t done it already then you really need to make sure that your priority for 2014 is to get your website responsive so that it will look good and behave well for all those mobile browsers. This is especially true if you have an ecommerce site as 72% of tablet owners make a purchase online every week!

Not convinced yet?

Why you have to get mobile

Let’s look at what inbound marketing pioneers, HubSpot, have to say about it in their recent article, 6 Undeniable Reasons Why Your Website Should Be Responsive. They highlight the growth of mobile internet access, of course, but the other top reasons why you need to get a responsive site:

Great user experience

if your site is a nightmare to view and navigate on mobile devices then your visitors will be leaving pretty sharpish.

Social media

if you’re using Twitter and Facebook to promote your news and blogs (and if you’re not, why not?!) then you’ll be getting a lot of visits from mobile devices.

Google loves them

we all want great Google search results and they officially announced that they prefer responsive sites to any other kind.

They’re faster

you have to be quick to keep a potential customers interest and if your desktop site is taking an age to download on a mobile then you’ve lost them.

They’ll adapt easier

as the past five years has shown us, everything online changes really fast and responsive sites can cope better with future developments.

So with all that evidence of why you have to get a responsive site this year, you should be convinced by now. But just in case you’re still wavering here’s some hard numbers that should make the decision for you. According to research recently published:

  • A shocking 45% of the UK’s SMEs don’t have a website! But believe if they had a responsive one that they could increase turnover, on average, by £11K.
     
  • Of the SMEs that do have websites, 45% don’t have responsive ones but believe that if they had a site optimised for mobile transactions they could increase turnover by 3.5%.

So, if you want to make sure you make the most of the mobile revolution, then your first step has to be to get your site responsive. One final stat, to convince you: in January 2014 58% of unique visitors to the BBC iPlayer radio were on mobile devices. Get mobile! 

If you want to get ahead with your mobile marketing, just give us a call on 01892 541111, email us at hello@ifour.co.uk or visit our design agency studio in Tunbridge Wells, Kent.

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