V-Tex Overview -

V-Tex Worktop -


Enviro-cool has invented a revolutionary rapid cooling technology, V-Tex, that can chill drinks from room temperature to 5 degrees in less than 45 seconds. Recognising a need for a more environmental and space-saving way of storing and serving chilled beverages, V-Tex can be used in a variety of environments at home and in business. Limited refrigeration space in a commercial setting is resolved using the V-Tex to offer a 'chill then go' service to customers. Ambient stock can also be chilled quickly when stocking up fridges, saving energy to chill the product down whilst also being able to offer cold drink immediately.


Enviro-cool approached ifour to help them create a pre-launch campaign for V-Tex and to develop the product brand ahead of a TV appearance on the Gadget show. 

ifour solution:

Starting with our strategy workshop, we worked with the core team to discover their focus and goals for their brand development and subsequent campaign, along with identifying target audiences and their key messages. This knowledge fed the creative process to develop an appropriate brand, reflective of the high-tech nature of the product. In addition, we organised a photo shoot and video to create on-brand supporting collateral. The responsive website for the two machines was developed as a pre-launch marketing tool to generate and gauge interest as the product was introduced to a consumer audience in the form of press, tv and social media. To support this activity, ifour managed social media interactions and answered questions arising from the upcoming manufacture of the product. 


  • strategy workshop
  • branding
  • photograph shoot art direction
  • pre-product launch website encouraging information sign up
  • video
  • brochure
  • specification sheets
  • social media campaign 

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project budget£5000 - £18000

deadline 4 weeks - 8 weeks

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