Knauf

morethandrywall.co.uk
 
Today Knauf is a group of companies that form one of the world’s leading manufacturers of modern insulation materials, dry lining systems, plasters and accessories, thermal insulation composite systems, paints, floor screed, floor systems, and construction equipment and tools. They are one of the largest suppliers of gypsum-based building materials in the UK. Part of the global Knauf Group - with 150 production facilities and sales organisations in over 60 countries, 26,000 employees worldwide, and sales of 6.27 billion Euro (in 2013), the Knauf Group is, without doubt, one of the big players on the market
 

brief:

The company wishes to raise awareness of its diverse product portfolio with existing and prospective customers and has therefore commissioned a summer-autumn campaign with three main objectives: to raise general awareness of the Knauf brand, reinforce the quality of Knauf's core product and ensure that the 'brand equity' enjoyed by the drywall product is shared with other products, and importantly, to change perception of Knauf as being just a drywall specialist.
 

ifour design agency solution:


This playful approach tackles the central issue of the campaign head-on. It challenges the target audiences to ask themselves if they are missing something spectacular, important and, frankly, unmissable by focusing on just drywall. The creative features circus acts, film sets, can can dancers, magicians and more hidden behind sheets of drywall and flexing effortlessly across channels. The campaign microsite highlights each of the products you may have missed such as ready mixed-plaster, Gifafloor, Aquapanels and sliding doors. Visitors are driven to the microsite by direct mail, search and social media PPC, social media content, print advertising, email, and PR. 

As well as showcased products and systems visitors are drawn to play the 'Unmissables' game featured on the landing page. Players are challenged to spot and name as many unmissable events that have been hinted at /hidden in the spectacular historical image. Encouraging social media interaction and registration to enable play to continue across devices. This will be a key data capture element within the campaign.

deliverables:

  • Campaign Strategy 
  • Press Advertising 
  • Online Advertising
  • Direct Mail
  • Email Campaign 
  • Illustrations 
  • Online Game & Competition 
  • Metrics & Reporting 
  • Campaign Microsite

Search Results

project budget£5000 - £18000

deadline 4 weeks - 8 weeks

what next? if you like what we do, get in touch to find out how our design agency can help you.

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