stand and blimp
scaled back for AUS
Fraedom Exhibition Stands
Formally Spendvision, Fraedom’s travel and expense solution helps simplify and automate the entire travel and expense management process. They offer a way to capture and manage business spend providing the visibility and control needed to drive cost savings. Following a total buyout from corporate travel giant Hogg Robinson Group (HRG) it was time for a fresh start, rebrand and a whole new name.
Already a longstanding client of ifour, Spendvision approached us to assist in developing a full range of their existing collateral including content, social media skinning and newsletter templates. We were also tasked with designing and developing their new website and exhibition stand, ready to launch and promote their new identity at specialist exhibition The Business Travel Show at Olympia, we also provided global support designing different scale stands for upcoming exhibitions to be held in Australia and New Zealand.
ifour design agency solution:
Given the importance of the new name and brand identity, we had to ensure that they really stood out and made a visible impact at the show. To do this we worked closely with Fraedom to apply their new brand to a large shell scheme stand with internal meeting area for clients and stakeholders to gather. For maximum exposure we suggested a branded hot air balloon (blimp) to draw visitors from across the whole exhibition space. To further communicate the name change we created a short stinger video that showcased key messages and transitional information between the two brands.
- large scale exhibition stand design
- scaling down design for additional global stands
- stinger video
- promotional stickers
- design consultancy
“We needed a stand with big impact as we were re-launching our brand. And ifour didn’t fail to deliver. Working with our requirements, they created a design that maximized space, visibility and gave us the ‘WOW’ factor. Designers and exhibitors were so impressed, they were taking photo’s for future inspiration! Great result.”