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eHealth Insider

www.ehi.co.uk

ehi, eHealth Media's flagship title, has become the leading UK portal dedicated to the UK healthcare IT community. Delivering daily independent, news, comment and analysis, ehi has positioned itself as the trusted source of up-to-date information about developments, reaching an audience of senior managers and influencers within this sector.

Building on this success, ehi eHealth Media has since launched ehi Primary Care, ehi Jobs and ehi Europe.net each of which provides a dedicated newsletter reaching selected readers from a 24,000 registered reader base.

ehi eHealth Media also runs a portfolio of events throughout the year including the hugely successful ehi Live and ehi Awards, which are dedicated to highlighting and rewarding the hard work and bright ideas of healthcare IT professionals in UK healthcare.

Brief:

With so many portals and events under the ehi banner, our brief was to convey a co-ordinated and branded message across all divisions. This would be in addition to allowing each individual identity to be developed within its own right with additional branding and promotions further into the future.

ifour Solution:

Using the initials 'ehi' as standard throughout the brand, we adapted and tweaked typography to achieve a final logo design. This was the basis for all the channels but with a definitive colour sheme for each.

Creating a brand style guide from scratch we shaped and specified how each identity should be used both online and in print and the new media pack also reflected this combination of clear and concise information.

The website was extensively wireframed and designed module by module, with each element of the site carefully thought out with both customer and advertiser in mind and each channel was given its own hierarchy and layout.

Further marketing included banner advertising for the ehi Live event, incorporating a retro 60's theme, with clear CTAs and internal newsletter was also developed and styled to showcase the new ehi brand.

Deliverables:

• Brand identity
• Stationery
• Media pack and brand style guide
• Website design
• Online newsletter
• Banner advertising
• Powerpoint slides

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