Cable & Wireless NHSmail

NHSmail is a national email service that has been designed and built by Cable & Wireless to meet the needs of NHS staff. The service offers secure email, calendar, NHS directory of staff, fax and SMS services, free of charge.


Their communications needed to stand out among all the other range of collateral that bombard NHS staff every day. This included literature to promote the NHSmail service to staff across the country, as well as branding for the system delivered by Cable & Wireless and Connecting for Health.

ifour design agency solution:

Whilst designing numerous pieces of collateral to promote NHSmail we also designed some internal comms for all staff. Adhering to corporate guidelines we created vibrant posters to highlight team goals with the use of consistent, eyecatching imagery and clear copy. The same, simple design was implemented across minisites and email newsletters within this brief.


  • Z-fold mini guides
  • Posters
  • Flyers
  • Mouse mats
  • Collateral wallets
  • Email newsletters
  • Screensavers
  • Web landing pages
  • Mini sites
  • Online banner advertising

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project budget£5000 - £18000

deadline 4 weeks - 8 weeks

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