Pyschological Consultancy Ltd

PCL work with organisations to deliver assessment solutions. Offering pyschomentric products, consultancy services and training in psychometrics.

Brief:
PCL, based in Tunbridge Wells, Kent, were planning an invitation-only event to celebrate the 10th anniversary of the original Hogan Development Survey. They wanted to use the opportunity to launch their report based on 10 years of research. Our task was to develop a concept for the report based on the insightful content.

ifour Solution:
An eyecatching 28 page report featuring human silhouettes taking the form of the personalities discussed within'A Decade of the Dark Side'. Colour scheme was consistent with PCL's existing branding and incorporating charts and diagrams to allow the document to be referred to throughout the seminar at which it would be launched. PCL wanted this report to be kept and referred back to again and again and therefore we had to carefully balance weight of stock, finish and binding. A besoke cutter guide allowed the report to have a fold out scale that could be placed over any page during the seminar, enabling delegates to understand the diagrams fully. The cover freatures matt lamination and spot UV finish.

Overall a thought-provoking report delivered with impact.

Deliverables:

• 28 page report
• Printed event invitation
• Email invitation