Cable & Wireless NHS Mail

NHSmail is a national email service that has been designed and built by Cable & Wireless to meet the needs of NHS staff. The service offers secure email, calendar, NHS directory of staff, fax and SMS services, free of charge.

Brief:
Their communications needed to stand out among all the other bits and bobs that bombard NHS staff every day. This included literature to promote the NHSmail service to staff across the country, as well as branding for the system delivered by Cable & Wireless and Connecting for Health.

ifour solution:
Striking, contrasting colours of black, blue and hot pink now feature heavily throughout their literature. We balanced this startling design with consistent imagery and clear copy – highlighting the security of the product, whilst conforming to DDA regulations.

Deliverables: